Armed with investor funding worth THB 2 million ($ 58,000) and a concept based on research from Mahidol University involving more than 500 people, the company plans to arrive in the U.S. by 2022. IV or 2023 I quarter.
It has already begun testing the Middle East market, transporting one cubic ton or 500 cans to Bahrain. Following the U.S. and Middle Eastern markets, CEO Thanada Thomas has been in business since 2023. will head to Europe.
APAC Singapore also received a shipment of 10 boxes. But first she would like to analyze the markets of China, South Korea and Japan, especially in South Korea, where she hopes to create something unique for consumers.
“The United States is a country that consumes a lot of energy gels. We try to export our products there. I hope the company has growth potential in the Middle East. We expect to be listed on the Thai Stock Exchange in four years and by 2025. get 3 million. USD revenue from the US market, 1 mln. USD from APAC and $ 1 million USD from the Middle East.said Tom.
The best harvest,
Aromatic Thai coconut water is in high demand for its taste and nutritional value.
Nutritional value is recorded using a special GAP-certified process. Farmers cut the middle of the coconut, pour the liquid and send it to the plant within 10 minutes to freeze it to -18 degrees Celsius to maintain its nutritional properties, Thomas explained.
The coconut itself has a government guarantee stamp called the “Geographical Indication of Thailand” (TGI). With this guarantee, customers all over the world are assured of the place of origin, the quality of the soil in which the tree grew and the coconut water taken.
Smile Organics supplies coconut water from TGI horticultural lands in central Thailand, namely the three provinces of Ratchaburi (west of Bangkok), Samut Sakorno and Samutsongkhram.
Central Thailand is perfect for growing coconuts due to the right weather and soil conditions. The region is also a place where rivers such as Mae Klong and Tha Chin merge with the Gulf of Thailand.
“Soil nutrients differ in taste and nutrition, which affects coconut trees and therefore the taste of coconut water. Thailand is rich in coconut water and varied ,research,, has shown its benefits. It is delicious and can quickly replace glucose and electrolytes in athletes. ” she said.
Thomas initially conducted a study involving more than 500 runners when she joined in 2019. graduated with a master’s degree in food business management from Mahidol University.
The background revealed that there were 15m runners in Thailand actively participating in the marathons. The data then showed that runners often faced three problems: high thirst (because regular gels are sticky and sweet), fast and short-acting (need to use energy gels every hour to maintain blood sugar), and digestive problems ( intestinal disorders due to synthetic substances). ingredients).
Based on the concept of her final work and additional expert research, in 2016. Smile Organics was founded around 2021. July. has introduced two gel formulas suitable for use before and after a workout.
The first formula is POWCO energy gel Formula 1 (POWCO F1), made from 89% young coconut water, maltodextrin, Cognac gumsugar, fructose syrup, carrageenan and coconut flavor. Each 100 ml sachet contains 70 kcal and 310 mg of potassium.
There are four sachets in one box and retails for $ 12. Coconut water POWCO F1 is from Ratchaburi.
The second formula is POWCO Formula-2, made from 93.4% coconut water and with a lower potassium content of 250 mg. Coconut water comes from the Samut Sakorn region.
Each 100ml sachet contains 50 kcal and also retails for $ 12 for a box of four.
All sachets are made with food-grade aluminum retort bags and sealed using retort technology. The company does not use preservative methods such as acidity or synthetic preservatives common in sports nutrition gels. With this technology, the shelf life has been extended to one year at ambient temperatures, but consumers can refrigerate it for better consumption.
“We have been in the market for nine months. Our revenue increases by distributing 1,000 sachets as testers. We don’t spend on advertising, but we use valuable content marketing and a blog about running and biking techniques. ,
“We hope to change the food industry from 2022 onwards. until 2024 and even to create a POWCO metaverse industry with a POWCO coin and membership tokenization system.she said.
Consumers can purchase gels through the POWCO e-commerce website and retailers.
The best will never stop,
The company is currently conducting a study of its third formula, which is a combination of the first two forms, and is expected to be completed by 2022. in the middle.
The industry can also expect a variety of Smile Organics offerings, such as vegetable protein snacks and bars, CBD and cannabis products, sunscreens in 2023. and 5-10 vending machines in Bangkok by 2024.
“I hope the products will be well known around the world and we will eventually have our own laboratory for research on natural herbs and ingredients in Thailand. We also aim to create a meta-value of physical fitness by combining food and the digital space, and to cater to a wide range of consumers around the world.said Tom.