Smile Organics aims to conquer the global sports nutrition market with coconut water jelly

Armed with investor funding worth THB 2 million ($ 58,000) and a concept based on research from Mahidol University involving more than 500 people, the company plans to arrive in the U.S. by 2022. IV or 2023 I quarter.

It has already begun testing the Middle East market, transporting one cubic ton or 500 cans to Bahrain. Following the U.S. and Middle Eastern markets, CEO Thanada Thomas has been in business since 2023. will head to Europe.

APAC Singapore also received a shipment of 10 boxes. But first she would like to analyze the markets of China, South Korea and Japan, especially in South Korea, where she hopes to create something unique for consumers.

“The United States is a country that consumes a lot of energy gels. We try to export our products there. I hope the company has growth potential in the Middle East. We expect to be listed on the Thai Stock Exchange in four years and by 2025. get 3 million. USD revenue from the US market, 1 mln. USD from APAC and $ 1 million USD from the Middle East.said Tom.

The best harvest,

Aromatic Thai coconut water is in high demand for its taste and nutritional value.

Nutritional value is recorded using a special GAP-certified process. Farmers cut the middle of the coconut, pour the liquid and send it to the plant within 10 minutes to freeze it to -18 degrees Celsius to maintain its nutritional properties, Thomas explained.

The coconut itself has a government guarantee stamp called the “Geographical Indication of Thailand” (TGI). With this guarantee, customers all over the world are assured of the place of origin, the quality of the soil in which the tree grew and the coconut water taken.

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